Project:
Logo / Typography / Color
At TAAKT Watches, the motto is Time for a Purpose—Your signature watch will mark the moments that make up your life, from your work, to your social life, to your creative endeavors. Time is a finite resource - and it’s your responsibility and privilege to use it well.
Design a lifestyle/fashion website replete with product and lifestyle photography and that purveys the brand’s message: this is a watch designer’s love affair with his art, accordingly, these watches have been designed meticulously, with much care and love. And of course, the site must get the consumer to the checkout page in as fewclicks as possible.
Branding and artwork for MN-based street wear company. The brand ethos is inclusivity, how can the branding convey that message?
Researching the brand “culture” behind like-brands helped me understand how/why they were marketing themselves.I was able to define a common thread throughout these brands, vibrancy and “soft edges” seemed prevalent as did bold colors and the unafraid nature of their use of black space.
BU is proud to be a brand for everyone which is why they tout their appeal to all body shapes and sizes, the language I used in the brand DNA spoke freely of this key feature to the fashion brand. The logo is designed to be appealing across-gender not too feminine nor too masculine but crucially, needed to stand out proudly which follows the brand philosophy. As the brand took shape, collateral elements were created in one coherent, consistent vein supported by the brand guidelines.
britishurban.co
SÕL Organics is an e-commerce luxury organic cotton sheets retailer that has made it their mission to bring affordable organic cotton products to the market. But how to stand apart from brands such as Boll & Branch?
Vetnos, a sports gaming solutions provider, introduces a First-of-its-Kind Class II sports themed gaming technology. PlaySqor is a wholly owned brand of Vetnos LLC possessing a host of patented features."
SÕL developed a Fair Pricing Model which allows for customer savings. By raising brand awareness and leveraging this affordable luxury characteristic via various digital marketing streams, we were able to lift profits dramatically over a 2 year period and create brand recognition.
solorganix.com
RHEY APPAREL is a clothing brand founded on the theme of Braille—the tactile reading language used by the blind and visually impaired. How can I present RHEY’s message to the widest audience through branding?
By looking at the field and positioning the unique character of this Braille-inspired company, I crafted brand solutions with stand-out personality for the style-driven, conscientious audience. Leveraging this engaging concept made it possible to create stand-out branding with a clear purpose.
rheyapparel.co
